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Tanqueray No.TEN Cage

Tanqueray asked us to create a gift box that celebrated the glamour of the bottle’s Art Deco styling. A gin that symbolises the golden age of cocktails in the 1920s and 1930s, and one of the most accoladed gins in the world, Tanqueray No. TEN has an iconic status with an array of distinctive design codes.

Our gift pack captured this feeling in a dazzling, Art Deco-inspired silver cage that not only showcases the bottle, but really comes to life as the perfect vessel for displaying the vibrant green limes essential to the Tanqueray No. TEN G&T. Bringing the roaring twenties’ cocktail bar culture to life, the design was a Pentaward Winner and a finalist in The Luxury Packaging Awards 2017.

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"Butterfly Cannon has gotten it right on many levels – talent, focus, process, partnership and passion. Many agencies are generalists, say they can do everything but don’t excel in anything and have a hard time keeping specialist talent – when that talent leaves, so does the agency’s capability. On the contrary, Butterfly Cannon know who they are, what they love to do and are good at, and therefore attract clients seeking specialist capability and in turn keep creatives whose passion is for designing in their area of focus. As specialists in mass luxury packaging they are a match for Diageo’s Reserve brands and their close partnership has delivered designs that win the hearts of the masses.”

Ann Chen, Design Leader, Diageo


FINALIST, THE LUXURY PACKAGING AWARDS 2017
SILVER, THE PENTAWARDS 2017