Shevet is a new Israeli brewery and distillery with a young, social and urban group of customers. They came to us looking for a comprehensive identity that proudly showed their differences, their individuality, and their colourful range of beers and spirits. How do you lock down a look for a brand that prides itself on extraordinary variety?
You don’t. We created a design system that allows individuality to shine through every product as a family of characters. From how their interior and exterior environments should look, to illustration style, digital expression, comms and brand world collateral like mats, totes, caps, glasses and pumps, our design frees up expression to be truly extraordinary.
Neil Wasserman, CEO and Co-Founder & Lior Balmas, Co-Founder, Brew Master, Promised Land Spirits Ltd.