The Royal Salute 21 Year Old Collection was created to mark the coronation of Queen Elizabeth II where the 21-gun salute was fired to honour her.
With a brand so steeped in tradition and proud of its royal lineage, it was important that our redesign brought a fresh perspective to the brand and amplified it’s unique personality, whilst respecting its rich heritage and without alienating the loyalist (or Royalist!) consumers who love the associations this heritage brings.