Our two “born in wellies” distillery founders asked us to create an authentic gin perfect for easy drinking with tonic – no mixology madness required! We established that localness was the heart of the brand story - local people foraging botanicals from local woods. After much welly stomping we realised the woods in question are circular - and so our creative concept was born.

We created a clear and holistic brand world and a stand-out bottle design, brimming with hand drawn illustrations of woodland plants and animals. The ‘round wood’ concept informed every aspect of design, from the impactful bottle structure and label shape, to the brand’s logo with strong but rounded letterforms.


“We have been thrilled with the fantastic brand that Butterfly Cannon lovingly created for us. We receive compliments daily on the bottle design – the eye-catching teal glass bottle and beautiful illustrations really capture the spirit of Roundwood Gin perfectly. At every stage of the design process, the team brought their creativity and eye for detail, making them a pleasure to work with. It was so exciting to see our ideas come to life and it is now a joy to present it to the world!”

Emily Robertson & Rupert Waters, Founders, Roundwood