Our two “born in wellies” distillery founders asked us to create an authentic gin perfect for easy drinking with tonic – no mixology madness required! We established that localness was the heart of the brand story - local people foraging botanicals from local woods. After much welly stomping we realised the woods in question are circular - and so our creative concept was born.
We created a clear and holistic brand world and a stand-out bottle design, brimming with hand drawn illustrations of woodland plants and animals. The ‘round wood’ concept informed every aspect of design, from the impactful bottle structure and label shape, to the brand’s logo with strong but rounded letterforms.
Emily Robertson & Rupert Waters, Founders, Roundwood