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RedLeg Rum

Distil asked us to capture the true laid-back spirit of the Caribbean for a new rum. Made to an age-old Caribbean recipe and infused with vanilla, ginger and spices, the rum needed to be grounded firmly in ‘Irie’ island life – a chilled-out feeling that everything’s ‘all right’.

So we named it after the native Red-Leg crab, a critter that comes to life in our makeshift rum-shack identity. Winning Butterfly Cannon a gold medal in the 2018 Spirits Business’ Design & Packaging Awards, RedLeg is lively, warm and authentically Caribbean.

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“Butterfly Cannon have done a fabulous job on our brands. The quality and finesse of the packaging has been sensational and they have nailed every brief we have given them. They are not afraid to push boundaries and create visually stunning and unique packaging, and in the case of RedLeg they have supported us with the positioning and created the story for an entirely new brand.”

Kate Alexander, Marketing Director, Distil Plc


GOLD, THE SPIRITS BUSINESS DESIGN & PACKAGING MASTERS 2018
WINNER, INTERNATIONAL SPIRITS AWARD
WINNER, THE SAN FRANCISCO WORLD SPIRITS PACKAGING DESIGN AWARD