Distil asked us to capture the true laid-back spirit of the Caribbean for a new rum. Made to an age-old Caribbean recipe and infused with vanilla, ginger and spices, the rum needed to be grounded firmly in ‘Irie’ island life – a chilled-out feeling that everything’s ‘all right’.
So we named it after the native Red-Leg crab, a critter that comes to life in our makeshift rum-shack identity. Winning Butterfly Cannon a gold medal in the 2018 Spirits Business’ Design & Packaging Awards, RedLeg is lively, warm and authentically Caribbean.
Kate Alexander, Marketing Director, Distil Plc
GOLD, THE SPIRITS BUSINESS DESIGN & PACKAGING MASTERS 2018
WINNER, INTERNATIONAL SPIRITS AWARD
WINNER, THE SAN FRANCISCO WORLD SPIRITS PACKAGING DESIGN AWARD