Following our initial creation of the RedLeg Spiced Rum brand and its chilled-out, Caribbean 'Irie' vibe, we were asked to evolve the core design to allow for a series of flavour extensions to capitalise on the brand’s amazing growth to date.
A subtle rejig and redraw of the existing elements of the core gave a new framework to integrate the new flavour illustration. The Caramelised Pineapple edition (the first of the series) was then made distinct through a lip-smacking burnt yellow colourway and additional characterful hand-drawn descriptors. Sit back and enjoy.
