Case Study_Hero Image_REAL_1.jpg
TRUE-01.jpg

REAL KOMBUCHA

When is a Kombucha not a Kombucha? When it is created with total mastery and the most exceptional ingredients. This sparkling, fine-fermented tea was created to be enjoyed with food and to challenge the dominance of sparkling wine and champagne at the table.

Rooted in its founder’s love of progressive, contemporary art, our brand redesign for REAL balances the brand’s raw, radical and disruptive nature with the refinement of its carefully crafted products and the sophisticated world of the 60+ Michelin star restaurants in which it is now stocked.

ARTISTRY-02.jpg
Case Study_Hero Image_REAL_2.jpg
CHAMPAGNE REINVENTED_4-01-04.jpg Case Study_Double Landscape Image_REAL_3.jpg

“Working collaboratively with us, Butterfly Cannon took the time to understand and get to the heart of what we are all about; we are not interested in imitating our traditional alcoholic cousins and believe we are as good as, if not better than, most sparkling wines, and we wanted to reflect that. Their exceptional work has given us a new brand identity and packaging that reflects our own unique personality, speaks to our origins and approach to life and stands us in good stead for our future innovations.”

David Begg, Founder of REAL Kombucha