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The One Express

The One Express is a playful new range of cosmetics designed to capture the energetic spirit of a more creative consumer, attracting those who want to be more expressive with their make-up. Along with eye pencils, eye palettes and lip crayons, the range includes an innovation in mascara - the Lash Transformer - that comes with customisable brushes for a individual look - ‘Doll Eyes’, ‘Drama’ & ‘Statement’.

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“It was great working with Butterfly Cannon, they really understood the target audience and created a design that encapsulated our intentions for the new sub-brand. Feedback on the range has been overwhelmingly positive, and the new products are in high demand.”

Phillip Christie, Global Marketing Director, Oriflame Cosmetics