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No7 Anti Ageing

No7 is a powerhouse of cosmetic and skincare innovations, but the category is crowded and full of vigorous new products and brands. No7 asked us to develop the whole collection of No7’s legendary anti-ageing products, applying our creative strategy, graphic design and structural capabilities to the series.

We created simple and effective iconography to help consumers understand and navigate the products and their benefits, while also communicating both their performance and technological innovations.

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“The launch of the redesigned Lift & Luminate Triple Action Serum was a great success for the No7 brand, and it was a pleasure to work with Butterfly Cannon again to bring the new approach to the other franchises.”

Lara Purcell, Global Brand Director, No7