The MBody range offers protein products for girls in their 20s and 30s who are keen to live well and tone up. They know that true wellness combines exercise, nutrition and health. MBody consumers like to eat well naturally and look toned, so the brand needed to emphasise the health aspects of its products over the performance enhancement cues of the category.
We developed a unique brand promise that showed MBody could help women focus on a simple way to get lean and toned naturally. The design work reflects a unique approach to wellness through an intelligent and enjoyable range of healthy superfood supplements.
Emma Godman, Marketing Manager, Walgreens Boots Alliance