In order to commemorate the 40 year partnership with their Master Blender, Jim Beveridge, Johnnie Walker asked him to create an exclusive, limited edition blend. They then asked us to create a packaging worthy of containing such a precious liquid.
Our concept was rooted in the idea of the 40 years ‘Ruby’ Anniversary, which informed every aspect of the design, from the ruby hued, faceted bottle, the angled grain and stained wood of the presentation case, through to our eye catching key visuals.
