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Hennessy 200th Anniversary

Hennessy asked us to create a 200th Anniversary limited edition pack design for their iconic V.S.O.P Privilège. Two centuries had passed since the style we know as ‘Very Superior Old Pale’ was born. It was time to mark this historic occasion with a landmark edition.

We created a design that looks bravely to the next 200 years, while nodding in respect at the last 200. The design weaves together modern materials and heritage craft – a new timeless classic.

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“Butterfly Cannon’s thinking and design detailing cleverly weaved together a modern aesthetic with heritage elements that paid homage to Hennessy V.S.O.P Privilège’s past. The design played a key role in this pack’s sell-out success; the ambitious sales target of £1.2M was achieved within just 3 months. A huge amount of PR was created by the project, with a video showcasing the offer on China's www.tencent.com generating 10M+ views, with 3,000 bottles being sold on a single day.”

Philippe Stadnik, Global Group Marketing Manager for Super Premium Hennessy, LVMH


WINNER, FAB AWARDS 2019
NOMINEE, DESIGN WEEK AWARDS 2019