Proof Drinks needed our help to create a new rum brand. They wanted to push back against industry clichés. Just tell people the facts. That their rum is made with pure, straightforward ingredients. The real way.
CUT RUM rejects everything that’s unnecessary. Bold. Proud. No-nonsense confidence. No superfluous flourishes or complicated storytelling – censoring the usual marketing waffle. The luxury of a direct attitude and a premium crafted product, reaching out with a simple bar call. Cut to the Smoke.
Paul Ferguson & James McDermott, Co-Founders, CUT RUM
FINALIST, THE DRUM AWARDS 2019
GOLD, FAB AWARDS 2019
WINNER, D&AD AWARD 2019