Cîroc challenged us to revitalise the iconic Halo table serve in order to ignite fun, celebration and excitement. They wanted to “scream Cîroc” in both day and night environments, but to achieve this whilst cutting the existing cost of goods.
The new Halo reflects the brand’s playful take on luxury with the use of bold, stylish iridescent blue chrome. The mirror finish reflects light and energy. Balancing beauty with functionality, the crisp, flowing curves play host to an uninterrupted circle of light. These can be switched to celebration mode - multicoloured LEDs pulsing in sequence. This leaves no doubt as to who really owns the night.
Ann Chen, Design Leader, Diageo
GOLD, POPAI AWARDS PARIS 2019