Cîroc Vodka invited us to create an exclusive Limited Edition pack design to be at the centre of their ‘in culture’ Cirôc campaign, in collaboration with the Victoria’s Secret supermodel Alessandra Ambrosio.
Alessandra zeroed in on the upcoming fashion trends for summer to inspire our range of different creative concepts. We based our design on the key looks of the season: bold, geometric patterns. Together, we created an attention-grabbing pattern for this Limited Edition: intricate, vibrant and full of theatrical touches.
Ann Chen, Design Leader, Diageo