The Ultra Premium Vodka Cîroc makes a wonderful celebratory gift. We were asked to create an outer box for the global market that gives instant brand recognition and shelf standout.
Comprising a 3D holographic blue Cîroc stone, a mesmerising kinetic blue gradient and an iridescent circumflex pattern, the box adds depth and value to the brand’s iconic codes. These tactile touches ensure the carton is both ultra-premium and luxurious. The end result is as per the brief; bold, stylish and innovative.
Ann Chen, Design Leader, Diageo