The Ultra Premium Vodka Cîroc makes a wonderful celebratory gift. We were asked to create an outer box for the global market that gives instant brand recognition and shelf standout.

Comprising a 3D holographic blue Cîroc stone, a mesmerising kinetic blue gradient and an iridescent circumflex pattern, the box adds depth and value to the brand’s iconic codes. These tactile touches ensure the carton is both ultra-premium and luxurious. The end result is as per the brief; bold, stylish and innovative.


"Butterfly Cannon has gotten it right on many levels – talent, focus, process, partnership and passion. Many agencies are generalists, say they can do everything but don’t excel in anything and have a hard time keeping specialist talent – when that talent leaves, so does the agency’s capability. On the contrary, Butterfly Cannon know who they are, what they love to do and are good at, and therefore attract clients seeking specialist capability and in turn keep creatives whose passion is for designing in their area of focus. As specialists in mass luxury packaging they are a match for Diageo’s Reserve brands and their close partnership has delivered designs that win the hearts of the masses.”

Ann Chen, Design Leader, Diageo