Distil needed our help to create an ownable, bespoke bottle structure and label design for Blackwoods Gin and Vodka to give them better shelf standout from the competition. They wanted to cut through the noise - talking solely about botanicals and provenance was no longer enough. The challenge was to appeal to the wider European market who are looking for a more glamorous, vintage aesthetic.
We designed a tall bottle structure based on a classic beveled soda syphon in traditional bottle green. This is offset by rich opulent labels with copper detailing to give a stylish, fanciful 1920’s flapper feel.
Don Goulding, Executive Chairman, Distil Plc
GOLD, THE SPIRITS BUSINESS DESIGN & PACKAGING MASTERS 2018