We were asked to create a range of core On Trade point of sale items for Belvedere Vodka for use in premium nightclubs and bars. The brand wanted to bring alive its DNA of Natural Edge – 100% natural ingredients with an edgy, creative attitude. It was key that the items were instantly recognisable, bringing to life the trademark trees and city lights.

The eye catching, illuminated ice buckets and glorifiers tick all the boxes that Belvedere required – innovative, highly visible, elegant and scalable. We pushed ourselves beyond the boundary of basic functionality to deliver objects of beauty that excite and inspire both trade and consumers.


“I really enjoyed working with Butterfly Cannon. They have always delivered highly creative concepts even when put under very tight timelines. They have captured the brand DNA and translated it into beautiful and practical pieces of design.”

Nicolas Ricroque, Belvedere Vodka, LVMH