Absolut Vodka needed a stronger, more obvious presence to help them stand out in bars. So we took a good look at how their customers enjoyed nights out, and where Absolut could play a greater part, creating a set of global guidelines and a range of core, experiential and hero POS.
We defined a practical and impactful 3D aesthetic to reflect the attitude of Absolut and allow for consistency in the creation of new objects, through clever use of signifiers, materials, illumination, form and colour. The results are a stunning variety of powerful brand materials that enhance the social drinking experience and won Butterfly Cannon a Silver Pentaward in 2017.
Georgia McDonnell-Adams, Global Manager for Experiences, The Absolut Company
SILVER, THE PENTAWARDS 2017